Case Study: Progrexion achieves 14% faster time-to-market and higher conversions with Adobe Experience Cloud

Progrexion speeds consumer access to tailored credit services with the help of Adobe Marketing Cloud

Progrexion, a Salt Lake City–based consumer credit services company that manages brands like Lexington Law and CreditRepair.com, faced limited visibility into customer journeys and relied heavily on its call center (about 90% of sign-ups). Its legacy reporting only showed basic sources of leads and didn’t integrate online, offline, and third‑party data, constraining personalization, attribution, and cross‑channel engagement.

Progrexion implemented Adobe Experience Cloud — including Adobe Analytics, Target, Experience Manager, and Marketing Cloud ID — to create a single customer view, personalize landing pages with universal visitor IDs, and accelerate testing and content delivery. The integrated solution delivered a 14% faster time to market for targeted content, a 14% lift in conversion, unified online/offline data across brands, reduced IT dependence, and the ability to run multiple concurrent tests to continuously optimize performance.

Progrexion

Steven Jones

Associate Director, Testing and Optimization