Case Study: Princess Cruises achieves 65% cost savings and 300% growth in identifiable audiences with Adobe Experience Cloud

Princess Cruises entertains new audiences with personalized messaging through Adobe Experience Cloud

Princess Cruises, the world’s third-largest cruise line carrying about 2 million guests a year, needed to attract new and more diverse travelers and deliver relevant, personalized messages. The challenge was unifying disparate first‑party data and overcoming low website authentication rates to gain a single, actionable view of customers.

Working with Adobe Professional Services, Princess deployed Adobe Audience Manager, Adobe Analytics and Adobe Target as a unified foundation in three months, adding an email pixel and universal Adobe ID to connect email and web data. The solution centralized customer profiles for targeting and frequency management, yielding a 65% cost savings through audience suppression, a 300% increase in identifiable audiences, and measurable gains in web traffic and revenue.

Princess Cruises

Gordon Ho

Senior Vice President of Global Marketing and North America Sales