Case Study: Princess Cruises achieves faster remote production and collaboration with Adobe Frame.io

Princess Cruise Lines’ wildly successful remote workflow

Princess Cruises needed to create a major new Alaska marketing campaign from extremely remote locations, but the team had to manage 15TB of footage, globally distributed collaborators, and a fast-moving review process. Adobe, using Frame.io as part of its creative workflow, helped Princess Cruises keep pre-production, capture, and post-production aligned across a small team and many stakeholders.

Adobe implemented a centralized workflow with Frame.io, Adobe Premiere Pro, Photoshop, After Effects, and other Creative Cloud tools to organize assets, review dailies, tag selects, and speed up feedback across locations. The result was a highly efficient remote production that delivered a select reel just 24 hours after wrap and enabled a meeting-ready turnaround in only 36 hours, while also improving collaboration velocity, reducing manual work, and consolidating assets and comments in one place.

Princess Cruises

Kristin Rogers

Editor