Case Study: Prénatal achieves personalized multichannel e-commerce for mothers with Adobe Experience Manager (Adobe)

Prénatal - Customer Case Study

Prénatal is Europe’s leading online destination for mothers and mothers‑to‑be, offering information, social exchange and products across web, mobile, email and print. Its legacy Web 1.0 site lacked e‑commerce, social collaboration and self‑service content management, making it slow to update, hard to personalize and difficult to monetize across multiple countries.

Prénatal deployed Adobe Marketing Cloud, centered on Adobe Experience Manager integrated with a best‑of‑breed e‑commerce engine, giving marketing teams template‑based authoring, workflows, multi‑site localization and fine‑grained content targeting (for example by pregnancy week). The platform empowers non‑technical eBusiness staff to create, publish and personalize content and social features independently, speeding rollouts, improving brand consistency, enabling targeted monetization and delivering a more engaging e‑commerce experience.

Prénatal

Chris Wilson

Director, International Group eCommerce, Prénatal