Case Study: Prakria achieves faster creative delivery and higher productivity with Adobe Creative Cloud

Prakria - Customer Case Study

Prakria, a New Delhi–based full-service branding, advertising, and creative agency founded in 2003, faced the challenge of delivering high-quality, cross-platform creative work on tight and variable timelines. The firm needed an agile, standardized workflow to eliminate file-compatibility friction, improve designer productivity and resource utilization, and reduce total cost of ownership while consistently meeting—or beating—deadlines.

Prakria standardized on Adobe Creative Cloud for teams, adopting integrated apps (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Dreamweaver) with centralized licensing, automatic updates, and vendor support. This enabled faster, more flexible cross-app workflows, easier editing of components in multiple formats, higher staff utilization, reduced admin overhead and TCO, and reliable before-time delivery of client projects; Prakria has also begun converting clients to Creative Cloud and exploring Adobe Stock.

Prakria

Abhishek Sharma

Managing Director