Case Study: FASHION FOR HOME achieves higher SEM efficiency and maximized ad ROI with Adobe Media Optimizer (Adobe)

Popular custom furniture retailer adopts Adobe Media Optimizer for enhanced customer experience

FASHION FOR HOME is a Berlin-based online retailer of made-to-order designer furniture (founded 2009) selling over 8,000 items across Germany, the UK, US, Austria and the Netherlands, with a central showroom and mobile consultants. The company needed to scale and optimize search engine marketing—managing millions of keywords and a long customer decision cycle—while improving conversion rates, maximizing budget allocation and reacting quickly to device- and region-specific market shifts.

To meet this, FASHION FOR HOME implemented Adobe Media Optimizer for Search, integrating the bidding engine with its own tracking and campaign-management systems to run a highly granular long-tail SEM strategy and device-differentiated bidding. A head-to-head test versus a leading competitor showed significantly better efficiencies, higher sales per cost unit and more effective budget use; the solution proved scalable across markets, supported millions of keywords and helped capture growing tablet and mobile traffic.

FASHION FOR HOME

Florian Geyer

SEM Manager, FASHION FOR HOME