Case Study: Placer County achieves rapid, high‑impact COVID‑19 reopening communications with Adobe Creative Cloud

Placer County creates and delivers creative campaign across channels using Adobe Creative Cloud to help businesses reopen responsibly during COVID-19

Placer County, the local government serving more than 408,000 residents in Northern California, needed to communicate clear, accessible guidance as businesses prepared to reopen during COVID‑19. The communications team faced tight timelines, remote collaboration challenges, and the task of creating a recognizable, plain‑language campaign that would reach residents and business owners across print and digital channels.

Using Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Spark), Adobe Stock, Creative Cloud Libraries, and a quick Dreamweaver tool, the team produced a branded Reopen Placer toolkit, a “Can I open?” web tool, social content, and printable materials for businesses. The campaign delivered strong results: a 46% email open rate (overall opens up 59%), nearly 200,000 website hits in under two months, Facebook reach +58% and follower growth >10%, illustration time cut by ~90%, and assets shared roughly 200% faster.

Placer County

Mirinda Glick

Document Solutions Manager