Case Study: Pitney Bowes achieves 198% ROI and faster, automated digital marketing with Adobe Experience Cloud

Pitney Bowes brings B2B marketing into the digital era with Adobe Experience Cloud

Pitney Bowes, the 100‑year‑old global technology company with 11,000+ employees serving 750,000 customers (including 90% of the Fortune 500), shifted from legacy mailing services to shipping and e‑commerce. That pivot was hindered by a tangle of homegrown systems, siloed data and manual workflows that caused slow, error‑prone analytics and up to 30 reporting anomalies a day, making it hard to scale digital marketing and personalize customer experiences.

The company deployed Adobe Experience Cloud (Experience Manager, Analytics, Target, Launch) to connect data, automate reporting and personalize web experiences—using AI‑driven testing to optimize conversions. Within 18 months Pitney Bowes achieved a 198% ROI, cut report creation time by 50%, reduced anomalies to about one per week, realized roughly $100K in annual cost savings, and improved online conversions and customer experience.

Pitney Bowes

Jose Rodriguez

Sr. Director, Marketing Technology, Operations and Digital Analytics