Case Study: Vente‑Privée achieves scalable image production and higher conversions with Adobe Creative Cloud and Adobe Marketing Cloud

Pioneering e-commerce company processes and manages thousands of images daily with Adobe Creative Cloud and Adobe Marketing Cloud solutions

vente-privee is a French pioneer of the online flash-sale model (founded 2001) serving 20 million members and thousands of brands. With 10,000 short-lived events a year and photo shoots that can produce up to 20,000 images a day, the company needed to produce consistently high-quality product images and rapidly publish assets while also targeting timely marketing to a large customer base.

vente-privee adopted Adobe Creative Cloud for enterprise (Lightroom and Photoshop CC) and Adobe Marketing Cloud (Experience Manager with dynamic media and Adobe Campaign) to batch-process and retouch images, automate dynamic asset variations, and target campaigns. The solution streamlined image publishing, cut image-version count by about 60%, enabled high-resolution, multi-angle product views, supported the delivery of billions of marketing emails, and improved conversion and productivity.

Vente-Privée

Ilan Benhaїm

Co-Founder and Director of Strategy and Innovation