Case Study: Philips achieves 20% more clickthroughs and streamlined global marketing with Adobe Marketing Cloud

Philips creates innovations that matter

Philips, a diversified global technology company serving customers in more than 60 markets, needed to replace its legacy web management system to streamline global website management, enforce brand and legal consistency, speed time-to-market for localized sites, and better handle large product data and mobile traffic.

Standardizing on Adobe Marketing Cloud (Adobe Experience Manager, Adobe Analytics, and Adobe Target) let Philips centralize reusable components, integrate its PIM to auto-generate product pages, deploy responsive design, and run integrated A/B tests. The result: a 20% lift in buy-button clickthroughs, import of ~1 million product records in days and ~30,000 daily updates processed, change deployment reduced from weeks to days or hours, and empowered local teams to manage tailored, consistent sites worldwide.

Philips

Lonneke Vink

Product Owner, Consumer Website, Philips