Case Study: Virgin Atlantic achieves 70% increase in marketing channel visibility and delivers personalized travel experiences with Adobe Experience Cloud

Personalized experiences help Virgin Atlantic become the most-loved travel company

Virgin Atlantic partnered with Adobe to make its travel experiences more personal but faced fragmented data and siloed teams that prevented consistent, end-to-end personalization and accurate measurement across channels. The airline needed to integrate and automate customer data and workflows so every touchpoint—website, email, and in‑flight—could deliver tailored experiences.

By implementing Adobe Experience Cloud (Target, Audience Manager, Experience Manager, Campaign, Analytics) with Adobe Customer Solutions, Virgin Atlantic unified data, automated journeys, and built robust testing and reporting. The result: personalized campaigns throughout the travel lifecycle, a 70% increase in marketing channel visibility, 50% of the acquisition target hit in the first fully integrated campaign, better test utilization, and stronger loyalty among Flying Club members.

Virgin Atlantic

Dan Rolmanis

Optimization Manager