Case Study: Penn State World Campus boosts alignment, collaboration, and student retention with Adobe Workfront

Penn State World Campus focuses on student success through data-driven decision making

Penn State World Campus, Penn State’s online division serving over 20,000 exclusively online students, faced rapid growth and rising competition that exposed organizational silos, limited visibility into work, and a lack of shared prioritization. Leaders needed to become more efficient, agile, and aligned so they could scale quality online education and respond quickly to changing conditions.

By implementing Adobe Workfront and instituting cross‑functional processes—portfolio management, outcome‑focused goal setting, and scenario planning—World Campus created shared prioritization and data‑driven decision making. The change empowered employees, improved collaboration and clarity, and delivered measurable gains: retention up 2 percentage points, conversion up 3 percentage points, an efficiency ratio trending down 2 percentage points, and year‑over‑year increases in scholarships and financial support.

Penn State

Kate Tornatore

Director of Strategic Execution and CRM Program Manager