Case Study: Panera Bread achieves frictionless dining and real-time personalization with Adobe Experience Platform

Panera Bread turns to Adobe Experience Platform as it accelerates frictionless dining and real-time personalization

Panera Bread worked with Adobe to improve its customer experience across digital and physical channels as dining habits shifted during COVID-19 and guests demanded more convenience and personalization. Using Adobe Experience Cloud and Adobe Experience Platform, Panera needed a better way to unify customer interactions across its website, mobile app, email, and in-store kiosks for its more than 40 million loyalty members.

Adobe implemented Adobe Experience Platform services, including Journey Orchestration and Real-Time Customer Data Platform, to connect cross-channel data and enable real-time personalization at scale. The result is a more cohesive, frictionless experience with better order fulfillment, smarter pickup options, and more relevant offers—helping Panera Bread respond faster to customer needs and improve guest recovery.

Panera Bread

George Hanson

Chief Digital Officer