Case Study: Panasonic Corporation increases site visit time by 16% and unifies global websites with Adobe Experience Manager (Adobe)

Panasonic builds a better global image

Panasonic, a global electronics and manufacturing company operating 71 websites in 30 languages, faced inconsistent regional sites that hurt its consumer-facing brand recognition and delayed product information delivery. To compete better worldwide—especially against rivals like Samsung and Apple—the company needed to consolidate platforms, centralize content creation, and improve mobile and timely information across markets.

Panasonic implemented Adobe Experience Manager (part of Adobe Marketing Cloud) to centralize assets, templates and production so non‑technical staff could quickly build media-rich pages and distribute them globally. The unified platform improved mobile readiness and brand consistency and drove measurable gains: Mexico’s site saw 16% longer visits, pages per visit up 10%, new visitors up 5.9% and bounce rate down 9.9%, while global site management and production efficiency were greatly simplified.

Panasonic Corporation

Masamichi Yamamoto

Group Manager, Digital Marketing Innovation Group, Panasonic Corporation