Case Study: Pacific Magazines achieves global mobile reach and streamlined digital publishing with Adobe Digital Publishing Solution (Adobe)

Pacific Magazines, creating excellent customer experiences with digital magazines

Pacific Magazines, a major Australian publisher (est. 1970, part of Seven West Media) that reaches over one in three Australians monthly, faced the industry-wide shift from print to mobile. With diverse titles spanning health, lifestyle and celebrity news, the company needed a sustainable digital-magazine platform that preserved brand integrity, improved reader engagement across smartphones and tablets, and provided a global presence while bridging content creation and analytics.

Pacific implemented Adobe Digital Publishing Solution (DPS) to publish across apps, web and social without complex coding, add push notifications and interactive elements, and capture integrated analytics. The result was streamlined, more frequent publishing of branded content, wider global distribution, and actionable insights into reader behavior—driving stronger engagement and a consistent multi-device customer experience.

Pacific Magazines

Chai Lim

Implementation Manager, Digital Publishing, Pacific Magazines