Case Study: OTTO achieves sales growth with Adobe Customer Journey Analytics

OTTO, one of the most successful e-commerce companies, increases its sales through data-driven product development

OTTO, one of Europe’s largest e-commerce companies, needed more flexibility and deeper insights for data analysis to improve its online shopping experience and support business growth. After already using Adobe Analytics, OTTO turned to Adobe Customer Journey Analytics to better understand customer behavior and product data across its website and apps.

Adobe implemented Customer Journey Analytics, along with Adobe Analytics capabilities, to let OTTO combine customer and product metadata in one place for more flexible analysis and optimization. The result was more data sources, variables, and values for analysis, enabling up to 40 optimization cycles and data-driven improvements that led to sales uplifts and a better customer journey.

OTTO

Andreas Stuht

Head of E-Commerce Analytics