Case Study: OTTO (otto.de) boosts order size 20% and new customer acquisition 30% with Adobe Media Optimizer for Social

OTTO - Customer Case Study

Otto Group’s flagship site, otto.de, is one of Germany’s largest online retailers targeting a young, social-media–engaged audience. The marketing team wanted to understand how a premium Facebook “logout” ad compared to standard right-column ads and needed a way to measure the ad’s real impact on awareness, orders and new-customer acquisition.

Using Adobe Media Optimizer for Social to manage and track Facebook campaigns, otto.de found the logout ad delivered 6.7 million unique impressions in one day, lifted average order size by 20% and increased the ratio of new clients by 30% versus right-column ads; it also revealed that male customers who clicked the ad placed orders 50% larger than female customers. These measurable insights enabled more informed planning and expansion of paid social activity.

OTTO

Ilka Voss

Senior Project Manager Online Marketing