Case Study: Oregon Community Credit Union achieves 6x more targeted campaigns and doubled credit-card sign-ups with Adobe Experience Cloud

Oregon Community Credit Union connects members with relevant and valuable financial services using Adobe Campaign

Oregon Community Credit Union (OCCU), a member-owned financial institution founded in 1956 with 158,000 members, needed to do more with limited resources to compete with national brands. The marketing team struggled with time-consuming, manually built email lists that limited them to only a couple of targeted campaigns at a time; their goals included driving new membership, shifting members to self-service channels, and improving customer understanding for better targeting and personalization.

OCCU implemented Adobe Experience Cloud—centering on Adobe Campaign, Analytics, and Target—integrated with its CRM to automate, test, and continuously optimize campaigns. The results: six times more targeted campaigns, sharply lower unsubscribe rates, and major conversion gains (218% increase in vehicle loan starts; online banking enrollments rose from 1 to 67 in a CTA test; CTA click-throughs up ~20%). A personalized credit card campaign reached 944 new accounts in six months (235% of goal), ultimately driving more than 2,150 new cards and $22M in new credit lines in under 18 months.

Oregon Community Credit Union

Britni Hartford

Vice President of Marketing