Case Study: OTTO achieves scalable, high-performance image delivery and enhanced product viewing with Adobe Experience Manager (Adobe)

Optimizing impact of online images

OTTO, Germany’s largest consumer-focused online store for fashion and lifestyle, faced a growing challenge: its proprietary web system required images in more than 100 formats, forcing manual regeneration of hundreds of thousands of files whenever sites were redesigned. This process was time-consuming, inflexible, strained IT infrastructure, and limited OTTO’s ability to innovate and deliver consistent, high-quality product imagery across channels and devices.

OTTO adopted Adobe Experience Manager’s dynamic media within Adobe Marketing Cloud in a SaaS setup, using a CDN and an integrated full-screen zoom viewer to scale media delivery and fit existing production workflows. The result: centralized image management, faster and more reliable image delivery without dedicated infrastructure, improved page performance and visualization across devices, and a better customer viewing experience that positively affected purchasing and returns.

OTTO

Olaf Schlueter

Business Unit Manager, eCommerce Product Management and User Design, OTTO