Case Study: TechMediaNetwork achieves 350% page-view growth and 600% ad-revenue increase with Adobe Digital Marketing Suite

Online technology resource site uses Adobe® Digital Marketing Suite solutions to increase page views by 350% and ad revenues by 600%

TechMediaNetwork, the publisher behind TopTenReviews, is an online media and e-commerce site that helps consumers research technology products. Facing stiff competition, the company needed to boost traffic, improve on-site conversions and reduce shopping-cart abandonment while increasing ad and affiliate revenues.

By implementing Adobe Digital Marketing Suite (SiteCatalyst, Test&Target, Discover) to run A/B tests, optimize content and ad placement, geo-target and personalize pages, and expand social engagement, TechMediaNetwork transformed its sites into data-driven properties. Results included a 350% increase in page views, up to 600% higher AdSense revenue on optimized pages, 1,000% more “Buy Now” clicks from geo-targeted visitors, a 30% lift in conversions (shopping-cart changes drove a 15% conversion gain and 30% sales increase), a 40% rise in product purchases from conversion widgets, and social fans growing from 10,000 to 250,000 in three months.

TechMediaNetwork

Jeff Ropelato

Director of Optimization and Revenue,TechMediaNetwork