Case Study: The Home Depot achieves 10x faster personalized experiences with Adobe Experience Cloud

Online. In store. The Home Depot and Adobe make it one experience

The Home Depot, one of the world’s largest home‑improvement retailers and ecommerce sites, needed to unify fragmented online and in‑store experiences so customers could quickly find the right products and inspiration across channels. As digital shopping grew, data silos and slow personalization made it hard to deliver project‑based, real‑time journeys for millions of customers.

By implementing Adobe Experience Platform and Real‑Time CDP alongside Adobe Analytics, Sensei, Target and Creative tools, Home Depot built unified customer profiles, a feature-rich mobile app (in‑aisle navigation, image search, AR) and faster audience activation. The result: personalization timelines fell from up to 10 days to as little as 24 hours, 10x faster personalization, a 62% increase in personalized campaigns, >50% higher marketing productivity, 55% of online orders via buy‑online‑pick‑up‑in‑store and a 14% year‑over‑year lift in net sales.

The Home Depot

Jose Docabo

Director of Online Creative & CRM