Case Study: Tumi Inc achieves 40% faster product content delivery and up to 40% longer shopper engagement with Adobe Experience Manager (Adobe)

Online customers enjoy up-close looks at personalized Tumi bags with Adobe Marketing Cloud

Tumi, the premium luggage and bag maker, needed to speed time-to-market and improve online shopping as it managed roughly 3,000 products and ~1,500 new items a year. Outsourced digital-asset workflows caused delays, and Tumi needed centralized control, mobile-ready content, and richer product views (zoom, video, monogram personalization) to keep shoppers engaged.

Tumi implemented Adobe Experience Manager and Adobe Analytics from Adobe Marketing Cloud to centralize and automate dynamic media, video transcoding, and personalized images. The change cut image/video prep and posting by up to 40% (removing about four weeks from asset production), reduced photography needs with single responsive assets, increased time on site by up to 40%, and sped product launches while improving customer engagement and conversion.

Tumi Inc

Naveen Gunti

Senior Director, e-Commerce Technology and Operations, Tumi Holdings, Inc.