Case Study: Old Navy achieves greater creative agility and faster time to market with Adobe Experience Cloud

Old Navy’s Push to Increase Creative Agility

Old Navy, a leading clothing and accessories retailer, needed to speed up creative production and content delivery as seasonal campaigns demanded more assets in less time. The team relied on Adobe Creative Cloud, but repetitive tasks like file searching, downloading, uploading, and format conversion were slowing creatives down and limiting agility.

Adobe implemented Adobe Asset Link with Adobe Experience Manager Assets, connected to Adobe Creative Cloud, so Old Navy could manage and share assets from familiar creative tools. The result was a smoother workflow between creative and marketing teams, with hundreds of large images processed each month more efficiently, reducing manual file handling and helping Old Navy deliver content faster and get to market more quickly.

Old Navy

Jason Wynne

Manager, Global Digital Assets