Case Study: Ogilvy speeds up IBM video production with Adobe Stock and Creative Cloud

Ogilvy’s EX team speeds up IBM video production with Adobe Stock footage

Ogilvy’s Employee Experience team needed a fast, cost-effective way to create on-brand IBM video content explaining complex AI-for-business concepts. Working with Adobe Creative Cloud and Adobe Stock, the small creative team had to produce a five-part B2B video series without the time or budget for original shoots.

Adobe helped Ogilvy search and organize video clips by brand color, manage assets in Creative Cloud Libraries, and streamline proofing and versioning through the review process. The result was a dynamic, uncluttered video series that IBM was very happy with, delivered on time and on budget, with Adobe Stock enabling quicker production, easier collaboration, and less investment in footage sourcing.

Ogilvy

Andy Campbell

Creative Director