Case Study: OCBC Bank achieves S$100K+ media savings, 239% higher video completions and 25% more search conversions with Adobe Advertising Cloud (Adobe)

OCBC Bank delivers engaging advertising experiences across video and search with Adobe Advertising Cloud and Adobe Analytics

OCBC Bank, Singapore’s longest-established bank, set out to boost its digital presence and make online advertising more efficient amid a crowded fintech market. The marketing team faced three specific challenges: increase completed video views and viewability for brand campaigns (OCBC OneWealth and OCBC Mighty Savers), break a plateau in cost per acquisition for the OCBC Explorer travel-insurance search campaign, and extend campaign reach across channels.

Using Adobe Experience Cloud—primarily Adobe Advertising Cloud, Analytics, Target, and Adobe Sensei—OCBC tracked and optimized video viewability, applied AI-powered portfolio and bid optimization for search, and layered first‑party behavioral data for tighter audience targeting. The outcome: a 239% rise in video completion rate, more than S$100K saved per 1 million video views (viewability up ~75%, cost per view cut to S$0.02), a 25% boost in search conversions on the same budget, higher CTRs and improved cost efficiency overall.

OCBC Bank

Cedric Dias

Head of Digital Marketing, Product Marketing, and Silver Segment