Case Study: Nothing Bundt Cakes achieves seamless online and in-bakery customer joy with Adobe Commerce

Nothing Bundt Cakes creates a recipe for customer joy with Adobe Commerce

Nothing Bundt Cakes, a bakery franchise with more than 410 locations in the U.S. and Canada, wanted to strengthen its online presence while preserving the sensory, customizable experience customers expect in-store. The company needed a flexible ecommerce platform that could support both B2C and growing B2B sales, as well as give bakery owners local autonomy without sacrificing a consistent brand experience. Nothing Bundt Cakes chose Adobe Commerce from Adobe to power its digital transformation.

Adobe Commerce helped Nothing Bundt Cakes launch a new website, improve the customer journey, and refresh its content strategy with support for high-resolution images and video. Adobe is also enabling AI-driven search and product recommendations through Adobe Sensei, helping the company adapt merchandising for seasonal demand and streamline online ordering. The result is a more seamless in-bakery and online experience, with better support for bulk and corporate orders and a platform built to fuel future growth.

Nothing Bundt Cakes

Angie Eckelkamp

Chief Marketing Officer