Case Study: Nordstrom redirects time to higher‑value marketing work with Adobe Workfront

Nordstrom connects critical applications using Adobe Workfront

Nordstrom, the Seattle‑based fashion retailer, needed to streamline a patchwork of marketing applications as teams adopted Adobe Workfront. Marketers faced duplicate manual steps—like switching to email to report issues or filling separate tagging/project forms—that interrupted workflows across hundreds of weekly projects, making it hard to consolidate tools and meet fast‑changing seasonal marketing demands.

Nordstrom piloted Workfront Fusion to integrate Workfront with ServiceNow and LinkGen, enabling code‑free automation and seamless data flow. The integrations standardized requests, eliminated duplicate project forms, reduced manual processes, and improved project visibility—saving marketing technology operations roughly 10 minutes on ~20 weekly requests (~175 hours/year)—so teams can redirect time to higher‑value work and boost productivity.

Nordstrom