Case Study: Nissan achieves higher conversion rates and increased vehicle sales with Adobe Experience Cloud

Nissan builds long-term, trusted relationships with customers through Adobe Experience Cloud

Nissan Motor Co., Ltd., a global automaker operating in over 160 countries, faced shrinking in-person touchpoints as customers increasingly research cars online and visit dealers less often. This shift made it harder to identify purchase-ready consumers, understand individual needs, and tailor messaging across the sales funnel, while organizational silos and long purchase cycles further complicated marketing and customer engagement.

To address this, Nissan reorganized teams and built a real‑time digital marketing platform on Adobe Experience Cloud (Adobe Experience Manager, Target, Campaign, and Analytics) to analyze customer journeys, run A/B and multivariate tests, and deliver one‑to‑one personalized emails and content. The approach improved targeting and content attribution, increased conversion and vehicle sales, shortened the sales cycle, and boosted email engagement (open rates up ~1.3× and click rates up ~2.6×), helping Nissan build longer‑term customer trust.

Nissan

Moyuru Kudo

Head of Japan Digital Customer Experience