Case Study: Nine Entertainment achieves faster, more resilient workflows with Adobe Stock

Nine Entertainment’s resilient Adobe Stock workflow helps the channel thrive

Nine Entertainment, one of Australia’s largest media groups, needed a faster, more reliable way to source visuals for its news and broadcast graphics teams. When COVID-19 disrupted production and later a major cyber-attack hit Channel 9, the company relied on Adobe Stock and Creative Cloud to keep projects moving while maintaining a consistent, on-brand creative workflow.

Adobe implemented a cloud-based Adobe Stock workflow that gave Nine Entertainment access to millions of assets directly inside Creative Cloud apps, with easy licensing and sharing across teams. The result was a seamless remote production process, greater visual variety, and major productivity gains: tasks that once took days could be completed in about an hour, helping the network continue producing daily content with minimal disruption.

Nine Entertainment

Mark Busuttil

Supervising Art Director