Case Study: NetApp achieves a 13% engagement lift and improved digital experiences with Adobe Marketing Cloud (Adobe)

NetApp: Delivering Data Management Across Flash, Disk, and Cloud

NetApp, a global leader in enterprise storage and data management, needed to turn rich customer interaction data into actionable insights to improve digital experiences across devices. The company sought to better understand visitor behavior throughout long B2B buying cycles, increase form completions and lead capture, employ advanced testing to boost conversions and engagement, and scale its digital marketing capabilities.

NetApp implemented Adobe Marketing Cloud (Analytics and Target) with support from Adobe Professional Services to align resources, add expertise, and launch testing, analytics and reporting. The work informed a desktop-first plus responsive mobile strategy, refined content and CTAs through A/B and multivariate tests, and supported a site redesign that drove a 170% increase in click-throughs and a 13% lift in engagement, while delivering richer audience insights, greater scalability, collaboration and cost savings.

NetApp

Zann Aeck

Director of Digital Experience