Case Study: NDR grows audiences through faster multi-channel delivery with Adobe Creative Cloud for enterprise

NDR grows audiences with timely programming for television, web, and social media

Norddeutscher Rundfunk (NDR), part of Germany’s ARD network with about 3,500 employees, needed to produce and deliver time‑sensitive TV, web and social content faster. Its aging Final Cut Pro workflow couldn’t keep up with new codecs or integrate with NDR’s Arvato media asset management (MAM), creating bottlenecks just when audiences expect coverage minutes after events.

NDR moved to Adobe Creative Cloud for enterprise—primarily Premiere Pro CC and After Effects CC—because of seamless Arvato integration and centralized license management for staff and freelancers. The result: faster, collaborative editing and graphics workflows, simpler license control, quicker multi‑channel delivery, lower costs, and measurable audience growth from timely, platform‑optimized content.

NDR

Sascha Molina

Head of IT