Case Study: National Bank of Canada achieves 30% decrease in cost per action and improved conversions with Adobe Experience Cloud (Adobe)

National Bank of Canada uses data-based decisions to boost conversions with Adobe Experience Cloud

National Bank of Canada, a 21,000‑employee bank based in Quebec, needed to expand digital reach across Canada—particularly in regions with few branches—and move from best‑estimate decisions to a data‑driven marketing model. The bank’s objectives included optimizing its digital presence and using personalization to better connect with prospects and customers.

Using Adobe Experience Cloud (Experience Manager, Analytics, Target, Audience Manager, Advertising Cloud and related tools), the bank implemented integrated analytics, testing and DMP-driven personalization—running 50 tests in the first year and unifying user profiles with the Marketing Cloud ID. The result was a holistic customer view, faster content updates, lower marketing costs, a 30% decrease in cost per action, avoided $150,000 in development, and measurable conversion gains across digital channels.

National Bank of Canada

Eboni Boicel

Head of Digital Marketing