Case Study: MSI (Micro-Star International) achieves 5X more marketing collateral and streamlines global collaboration with Adobe Creative Cloud for teams

MSI attracts tech-savvy audience across digital, mobile, and social media channels with materials created using Adobe Creative Cloud for teams

MSI, a longtime leader in high‑end gaming and creator hardware, needed eye‑catching visuals to reach tech‑savvy audiences across rapidly growing digital, mobile, and social channels. With eight–ten new products every six months, a global 50‑person design team, and rising demand for video, animation, and channel‑specific assets, MSI struggled to scale production, collaborate efficiently, and manage creative workflows and licenses.

By adopting Adobe Creative Cloud for teams—using Premiere Pro, After Effects, Photoshop, Illustrator, InDesign, and Creative Cloud Libraries—MSI streamlined creative workflows, enabled easy asset sharing, and centralized license control. The result: 5× more marketing collateral across channels, go‑to‑market assets delivered for two major product launches just two months apart, halved time spent on license management, and stronger global collaboration.

MSI

Derek Chen

Head of the Notebook Sales & Marketing Division