Case Study: Money Management International achieves real-time insights and increased conversions with Adobe Marketing Cloud

Money Management International - Customer Case Study

Money Management International (MMI) is a national nonprofit, founded in 1958, that provides financial education and credit counseling. As audiences moved online, MMI needed to differentiate itself from misleading commercial offers, reduce reliance on third-party vendors, and cost‑effectively reach and build trust with people seeking financial help by improving website navigation, content relevance, and digital outreach.

MMI implemented Adobe Marketing Cloud with Adobe Consulting to bring analytics, segmentation, A/B testing, rules‑based targeting and geotargeting in‑house. The work cut reporting time from 10 hours to 10 minutes, reduced ad spend, delivered a 23% lift in online counseling form completions from navigation testing, tripled local office calls through personalized phone numbers, expanded localized experiences, and established a data‑driven foundation for future mobile optimization.

Money Management International

Paul Sherrill

Marketing Analyst, Money Management International