Case Study: Lord Abbett achieves 50% faster time to market and streamlined multichannel publishing with Adobe Digital Publishing Suite and Adobe Experience Manager

Money management firm cuts publishing time to market by 50% and engages customers with mobile apps using Adobe Digital Publishing Suite and Adobe Experience Manager

Lord Abbett, an independent money‑management firm, needed to modernize its respected quarterly publication and reach clients on mobile devices. The firm’s challenges included speeding time to market, cutting third‑party production costs, centralizing content and assets, and enabling business users to publish while maintaining brand control and compliance.

Lord Abbett standardized on Adobe Experience Manager and Adobe Digital Publishing Suite, launching the Perspectives iPad app and using templates and a central asset repository to bring most production in‑house. The move cut publishing time by about 50% (roughly two weeks), enabled more frequent releases (from quarterly toward monthly), centralized web and app content, reduced costs, increased customer engagement, and set up Adobe Analytics to optimize personalized experiences.

Lord Abbett

Stephen Reilly

Director of Digital Communications, Lord Abbett