Case Study: Mobiles.co.uk achieves 41% more orders and 56% lower cost-per-order with Adobe Advertising Cloud (Adobe)

Mobiles.co.uk stays competitive in a saturated market by optimizing advertising returns with Adobe Advertising Cloud

Mobiles.co.uk, the UK’s longest-running online mobile phone shop, needed to stay competitive against much larger retailers in a crowded, price-driven market. The company wanted to coordinate messaging across channels, cut operating costs, and bring campaign management closer to an in-house team to react faster to customer demand.

By adopting Adobe Advertising Cloud and Adobe Sensei, Mobiles.co.uk unified display, video, audio and affiliate campaigns, automated deal timing for peak periods like Black Friday, and used AI to optimize budgets and creatives. The result was a record Black Friday: impressions up 376%, 41% more orders from display/audio/video with 56% lower cost-per-order, video impressions rising to 2.2 million (from 13,400), cost-per-impression down 87%, and overall marketing spend reduced while improving campaign efficiency.

Mobiles.co.uk

Jay Karsandas

Senior Digital Manager