Case Study: Mitsubishi Motors Corporation achieves faster, lower-cost global content delivery and stronger brand engagement with Adobe Marketing Cloud

Mitsubishi Motors uses Adobe Marketing Cloud, Adobe Experience Manager to deliver important brand content online to internal and external audiences worldwide

Mitsubishi Motors, a global automaker known for its "Drive@earth" commitment and leadership in electric vehicles, needed a faster, more consistent way to communicate brand and product information worldwide. Legacy CMS tools and outsourced content production made updates slow, costly, and inconsistent across markets, so the company sought to enable internal content creation, accelerate web updates, standardize corporate identity, and cut production costs.

Mitsubishi implemented Adobe Marketing Cloud and Adobe Experience Manager (Adobe CQ) to centralize and streamline content creation and delivery. The platform let small internal teams produce high‑quality, branded content quickly for intranet and external channels, optimize delivery across platforms, leverage web analytics for more relevant messaging, improve engagement and conversion, and dramatically reduce content‑creation costs.

Mitsubishi Motors Corporation

Kensuke Inoue

Director of the Production & Sales IT Department, Corporate Affairs Office