Case Study: Milwaukee Bucks achieves 315% revenue growth with Adobe Marketo Engage

Milwaukee Bucks drive over 300% revenue growth using Marketo Engage and Microsoft Dynamics

The Milwaukee Bucks, an NBA franchise established in 1968, faced the challenge of modernizing fan engagement and growing diversified revenue streams—full and partial season ticket sales, concessions, merchandise—while building a stronger lead pipeline as fans shifted to digital channels.

By integrating Marketo Engage with Microsoft Dynamics 365, the Bucks deployed dynamic forms, web automation, Hot Leads and Stage campaigns, targeted automated emails, mobile app features and Facebook Lead Ads to capture and nurture fans. The results: 315% revenue growth in two years, more than doubled full season ticket sales (11,300 sold), 3x higher purchase rates from targeted emails, an 80% increase in digital leads, a 142% lift in beer sales, and a 1,000% ROI on Facebook lead campaigns.

Milwaukee Bucks

Ben Conrad

Senior Director of Database Marketing