Case Study: Mercola.com boosts email opens by 50% and delivers personalized, privacy-focused campaigns with Adobe Campaign

Mercola.com promotes a clean bill of health

Mercola.com, founded in 1997, is a major online retailer and news source for natural health products with more than one million newsletter subscribers. As its audience grew, the company faced challenges with data privacy and security, slow campaign deployment (campaigns could take up to 12 hours), poor geographic/time‑of‑day targeting, limited segmentation and reporting, and the need for a 360° customer view to deliver more relevant content.

Mercola implemented Adobe Campaign within Adobe Marketing Cloud, building centralized customer profiles, surveys, event-triggered automation, a subscriber preference center, and custom hourly reporting to target readers by interest and time zone. The changes delivered cleaner lists, better deliverability and monitoring, and more timely, personalized emails—boosting open rates from 20% to over 30% (roughly a 50% lift) and improving engagement and monetization opportunities.

Mercola.com

Tom Klausing

Senior Marketing Manager, Mercola.com