Case Study: MEDHOST achieves rapid launch of a personalized, mobile health and wellness site with Adobe Experience Manager (Adobe)

MEDHOST builds powerful health and wellness content site for patients and the public with expertise from VML and Adobe Marketing Cloud

MEDHOST, a healthcare technology provider specializing in electronic health records and patient portals, partnered with digital agency VML to respond to rising healthcare consumerism by creating YourCareEverywhere. The challenge was to launch a mobile-first, branded health and wellness site that could deliver highly personalized content for both authenticated patients and general consumers while handling massive content volumes, high performance demands, and complex segmentation needs.

Working with VML, MEDHOST implemented Adobe Experience Manager within Adobe Marketing Cloud and launched the feature-rich YourCareEverywhere site in just three months. The solution supports 40,000+ articles, single sign-on, integration with consumer health devices, responsive design, and streamlined authoring—resulting in faster time to market, strong engagement across authenticated and unauthenticated users, and a scalable, differentiated platform hospitals can brand to deepen patient loyalty.

MEDHOST

Daniel Hart

President