Case Study: McGladrey strengthens brand marketing and mobile customer experiences with Adobe Marketing Cloud (Adobe)

McGladrey - Customer Case Study

McGladrey, the largest U.S. provider of assurance, tax, and consulting services for the middle market, partnered with Siteworx to reimagine its website to better showcase thought leadership and convert visitors into clients. The firm needed to optimize pages for content discovery, improve lead generation and mobile usability, and eliminate guesswork from content decisions.

Siteworx deployed Adobe Marketing Cloud—Experience Manager, Analytics, and Target—using responsive design, reusable templates, rich-media integration, and a comprehensive taxonomy/tagging system, plus A/B and multivariate testing for continuous optimization. The result: faster content publishing, data-driven personalization, improved search and mobile experiences (including interactive office maps), higher engagement and lower bounce rates, and recognition as Best‑in‑Class Website at the 2013 Interactive Media Awards.

McGladrey

Ken Foster

Director of Digital Media, McGladrey