Case Study: Maxim Integrated achieves 300% higher e-commerce revenue and a seamless site experience with Adobe Experience Cloud (Adobe)

Maxim Integrated, transforming online experiences

Maxim Integrated, a San Jose–based semiconductor company founded in 1983, faced the challenge of engaging diverse global audiences through a complex digital catalog—about 9,000 products with multiple SKUs—while relying on homegrown systems that slowed time to market and limited personalization and operational scale.

Maxim implemented Adobe Experience Cloud (Experience Manager, Target, Analytics, Assets) with tagging, Search&Promote, and an SAP Hybris e‑commerce backend to unify content, personalize experiences, and build an internal sales portal. The result: a seamless site that supports 100,000+ SKUs, faster campaign launches, stronger customer relevance, improved operational efficiency—and a 300% increase in e‑commerce revenue.

Maxim Integrated

Robert Reneau

Director of Digital Marketing