Case Study: Capgemini achieves stronger customer engagement during COVID-19 with Adobe

Marketing & IT come together to transform Capgemini’s customer engagement during COVID-19

Capgemini North America needed to rethink customer engagement during COVID-19 as more than 100 annual events were disrupted, leaving its marketing team searching for better ways to reach business decision makers. Working with Adobe, Capgemini shifted from event-heavy marketing to more targeted digital outreach, stronger content, paid search, and LinkedIn campaigns, while also focusing on live, demonstrable cloud content.

Adobe helped Capgemini build conversational ads, data-driven personalization, and virtual demos and workshops that guided prospects to relevant solutions based on their needs. The result was a more tailored “show-me” marketing approach, 100 crisis offers launched to support clients through the pandemic, and a stronger ability to connect with customers through high-quality digital experiences instead of mass messaging.

Capgemini