Case Study: Snapfish by HP achieves 33%+ revenue growth and lower PPC costs with Adobe Marketing Cloud

Market leader in digital photo processing uses Adobe Marketing Cloud to exceed revenue goals by more than 33% and streamline online marketing processes

Snapfish by HP, a market leader in digital photo processing, faced increasing competition and rising marketing costs as social sites and new services commoditized the market. The company needed to drive more traffic, improve search engine marketing, and boost conversion rates while reducing manual campaign work and pay-per-click spend.

By adopting Adobe Marketing Cloud (including SiteCatalyst, SearchCenter+, Test&Target, Discover, and consulting), Snapfish automated keyword bidding, ran A/B and multivariate tests, and optimized content and navigation for target segments with real-time insights. The result: exceeded revenue goals by more than 33%, lowered PPC costs while increasing revenues, achieved a 37% year‑over‑year SEM traffic increase, and improved conversions and operational efficiency.

Snapfish by HP

Stephen Favrot

Director of Online Marketing, Snapfish