Case Study: William Reed achieves centralized audience data, automated workflows and 20M monthly emails with Adobe Campaign (Adobe)

Market leader connects companies with specialized audiences through targeted email campaigns managed with Adobe Campaign

William Reed, a 150-year‑old market leader in business publications with offices in the UK, France, and the US, needed to modernize its digital marketing: consolidate customer data from multiple systems, send millions of emails with a small team, and streamline content review and campaign workflows to better target niche audiences and support advertisers.

By implementing Adobe Campaign within Adobe Marketing Cloud, William Reed centralized audience data, automated end‑to‑end campaign workflows, and used advanced segmentation and live reporting so sales reps could build or adjust segments on the fly. The platform enabled the team to send 20 million emails monthly, boost productivity, and lift engagement metrics (segmented mailings achieved markedly higher open, click, and conversion rates), while supporting plans to grow the audience from 500,000 to 3 million.

William Reed

Vincent Renaud

Digital Marketing and Data Manager