Case Study: Manulife achieves streamlined, customer-first digital experiences with Adobe Experience Cloud

Manulife streamlines its website with Adobe Experience Cloud to help customers find what they need

Manulife, a global financial services company, faced an unwieldy, division-driven website that made it hard for customers to find relevant information—its legacy site had about 1,200 pages, duplicated content across teams, and needed a customer-first redesign on a tight deadline. The company wanted clearer customer insights to guide digital experiences and improve engagement and conversions.

Manulife implemented Adobe Experience Cloud (Adobe Experience Manager and Adobe Analytics) with Adobe Professional Services, creating reusable templates and a centralized publishing team and moving to managed cloud services. The relaunch consolidated the site to 250 pages, centralized production for greater efficiency, improved accessibility and time-to-market, and delivered more scalable, personalized experiences that increased engagement and quote conversions.

Manulife

Sophie Bellemare

AVP Strategic Digital Initiatives