Case Study: Rackspace Technology achieves rapid partner onboarding and faster contract turnaround with Adobe EchoSign (Adobe)

Managed cloud service provider uses Adobe EchoSign to streamline contract process with channel partners and customers

Rackspace, a leading managed cloud provider serving hundreds of thousands of customers and a large partner ecosystem, faced slow, paper‑based partner onboarding and contract processes. Partners and internal teams had to print, sign, scan or fax agreements and manually trigger up to five activation steps, creating delays of up to 48 hours and significant time spent chasing signatures across thousands of partners.

By deploying Adobe EchoSign integrated with Salesforce, Rackspace automated signature collection and downstream workflows, giving partners portal access in as little as five minutes and enabling legal and trademark licensing agreements to be completed within an hour. The solution created a central audit trail, faster reporting, higher internal productivity, and eliminated fax/mail bottlenecks—accelerating partner enrollment and improving customer and partner experience.

Rackspace Technology

Chris Rallo

Director, Partner Programs and Strategy for the Americas, Rackspace