Case Study: Mainline Menswear achieves 30% sales growth and 21% higher ROAS with Adobe Advertising Cloud

Mainline Menswear takes a nimble approach to paid search and fuels growth with Adobe Advertising Cloud

Mainline Menswear is a digital-first UK retailer (est. 2002) selling designer menswear online that competes against much larger retailers. Facing intense competition and rising ad costs, the company needed to grow revenue at home and in new markets, increase return on ad spend, and move faster and more strategically with paid search despite limited resources.

By adopting Adobe Advertising Cloud (including Search and Adobe Sensei AI), Mainline automated bidding, used performance optimization and forecasting, and refocused campaigns on revenue goals to react quickly to market changes. The result: a 21% year‑over‑year ROAS uplift during Black Friday week, 33% more orders and 26% more revenue with just a 4% cost increase, a 30% sales boost over the holiday season, 30,000 new customers in December 2018, a 99% eKomi rating, and accelerated international expansion.

Mainline Menswear

Robert Charlton

PPC Lead