Case Study: Lovesac achieves double-digit conversion and average order value growth with Adobe Commerce (Adobe)

Lovesac rewrites the rules of furniture retail with Adobe Commerce

Lovesac, the direct-to-consumer maker of modular Sactionals, faced an urgent digital challenge: its legacy web platform could not support online transactions or replicate the white‑glove showroom experience customers expected, and COVID‑19 accelerated the need to reach shoppers who couldn’t visit one of its 115 showrooms. The company needed a true omnichannel, high‑touch online experience to preserve its premium brand and sustain growth.

Working with Blue Acorn iCi and Threekit, Lovesac migrated to Adobe Commerce to build a virtual showroom with rich product content and a 3D configurator that lets customers design Sactionals on any device. Since launching, Lovesac has seen double‑digit gains in conversion rates and average order value, lower bounce rates, a pivot to 100% ecommerce during the pandemic, ongoing configurator improvements, and recognition as one of America’s fastest‑growing furniture retailers.

Lovesac

Sue Beckett

VP of Digital Marketing and Ecommerce