Case Study: LOTTE Rental achieves personalized, data-driven customer experiences and 50% lower total cost of ownership with Adobe Experience Cloud

LOTTE Rental is reinventing customer experience for the sharing economy through digital innovation with its lifestyle rental platform MYOMEE using Adobe Experience Cloud

LOTTE Rental launched MYOMEE, a lifestyle rental platform in Korea to serve millennials and “try-sumers” with short-term rentals across categories like baby gear, travel, fashion, and home. The company needed a curated, mobile-first customer experience, deeper data-driven insights and personalization, and had to decide between building on-premise or adopting a cloud solution to scale and improve marketing effectiveness.

LOTTE Rental selected Adobe Experience Cloud—primarily Adobe Analytics and Adobe Target Premium—to create unified customer profiles, run real-time automated recommendations, and power testing and targeting across web and mobile. The result was higher conversion and better customer journeys, clearer loyal and look-alike segments, a scalable integrated platform, and more than a 50% reduction in total cost of ownership.

LOTTE rental

Chang-Hee Choi

Director, Consumer Goods Rental Department